Iconic Interiors supplies quality reproductions of furniture design classics. They approached Manifest New Media in late 2007 with a brief to design and build an e-commerce web site that would support and enhance the Iconic brand.

IconicInteriors.com was launched in April 2008 and is already surpassing expectations, generating regular sales, and bagging a prestigious Best in Class Interactive Media Award.

When compared with its sister site, IconicInteriors.co.uk, the average visitor to the new IconicInteriors.com site views 187% more pages, and spends 159% more time on the site. The abandonment rate (the percentage of people leaving the site without progressing to another page) for key pages such as the home page and the products index pages has also dropped by between 8% and 20%.

Key features of the new site include:

• Clean, restrained design inspired by the most prominent pieces in the Iconic collection.
• Strong use of excellent product photography, emphasising Iconic Interior’s commitment to quality.
• Intelligent, well-written product and designer profiles which communicate Iconic’s passion for great furniture, and add a welcome human side to the modernist design.
• Well-considered design of key user interface elements – over 80% of pre-sales questions are answered directly on the product details page, right next to the buying options.
• Simple, bold navigation, based on usage statistics from the pre-existing iconicinteriors.co.uk web site.
• Valid XHTML 1.0 Strict and CSS 2.1. The site displays correctly in all major browsers (covering nearly 99% of all visitors), and remains perfectly useable for those visitors with unsupported browsers or assistive devices.