Manifest is an award-winning web design agency, based in Hull. Seriously.
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In Praise of The Email Standards Project
A few days ago, the Email Standards Project was officially launched. Put simply, Email Standards have the potential to completely change the quality – and economic viability – of HTML email, much as Web Standards did for web sites.
If you’re a business owner, and think that this only applies to us nerdy web designer types, think again. HTML emails can provide a better return on investment than any other form of direct marketing, but without decent support for Email Standards the cost of developing them escalates dramatically, as does the likelihood that a decent proportion of your customers won’t even be able to read your carefully crafted missive.
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